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1/17/2008 2:14:00 PM
Online Ad Guidelines
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Web Ad Specifications:
Important: Price does not include cost of graphic art/production. Please provide
your ads as web-ready art (E.g. no word docs, pdf files, etc.) If you are not
sure whether your art is web-ready, you can E-mail it to your ad rep for review.
- All files must be less than 50 kb.
- All files must be submitted as a single file.
- All files must be 72 dpi, exactly matching the size specification of the ad space purchased.
- Static file formats accepted: JPEG, JPG or GIF
- All ads will be linked to a new window with the web address provided.
- No automatic URL class are allowed .
Animated Image Ads:
Animated .GIF and Flash animation ads are allowed. Files must follow the guidelines above as well as the following.
- Restrict the number of frames in animation to three or four.
- Strobing or distracting ads and flashing backgrounds are not allowed.
- Do not mimic computer functions.
- Don't offer prices for clicks.
- Ad animation must be confined to the allotted as space.
Flash Ad Specification:
Flash is a plug-in web browsers that allows animation to be added to a web page. Flash ads must follow the same guidelines as all other image ads.
- Audio and visual effects are allowed, but only when initiated by the user. Once initiated, the user must have the ability to turn them off again.
- All Flash ads must use Flash versions 5-8.
- All Flash ads must be accompanied by both the SWF and FLA file
- Buttons must have the clickTAG expression in place of embedded URLs.
on (release)
{ if (clickTAG.substr(0,5) == "http:")
{ getURL(clickTAG, "_blank"); } }
- For more details on Flash, including detailed technical specifications, refer to: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
- Your ad code cannot make external server calls for additional Javascript or other functionality.
- The ad should direct users to a web page with the appropriate destination URL. It should not open the destination URL within the ad IFrame itself.
- Strobing or distracting ads and flashing backgrounds are not allowed.
- Do not mimic computer functions.
- Don't offer prices for clicks.
- Ad animation must be confined to the allotted as space.
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